This comparison ad brilliantly showcases Western Electric's journey from traditional phone designs to innovative future prospects. With the tagline "Not Just Different...Better!", the emphasis is on both change and improvement. Displaying the 'Present' phone as an evolved bridge between the 'Past' and the intriguing 'Future?', it plants the notion that Western Electric is at the forefront of telephone innovation. By hinting that their next design is not only different but also superior, it strikes a chord with viewers eager for the next big thing in communication.