A clever TikTok UGC ad by Bose utilizing a viral clip of a Gorilla sliding across the floor. The video has generated over 1.3M views, over 133,000 likes, and almost a thousand comments with people commenting stuff like "wow. this weirdly made me want to purchase some new headphones..." and "yall in the marketing department of bose are wild and now I need one of every product you sell", indicating that such fun content effectively captures people's attention and heightens their interest in the brand.