VINTAGE HONDA CIVIC AD: DESIGNED FOR LIFE'S ESSENTIALS, THE PERFECT FIT FOR YOUR SHOPPING BAGS
    Unveil the human-centered ingenuity behind the Honda Civic with Honda's thoughtful ad. "The car we designed around a shopping bag" encapsulates the brand's attention to practical details that matter in everyday life. This vintage ad highlights how Honda flew in supermarket bags to ensure the hatch space was just right, showcasing a dedication to practicality that resonates with consumers who value functionality in their vehicles. Honda's commitment to simplicity and comfort, from the carefully planned dashboard to the accessible controls and standard reclining bucket seats, emphasizes that they prioritize the needs of real people. This straightforward approach is summed up in their tagline, "We make it simple," driving home the Civic’s appeal as an accessible and accommodating car, making the ad effective in its relatability and simplicity.
    Print
    Image
    Copywriting
    Feature
    Vintage
    Ad seen on
    flickr.com
    Where people are looking: