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    Citroën
    citroen.com
    VINTAGE COMPARISON AD - FERRARI, ROLLS ROYCE AND PORSCHE VS THE £2,584 CITROËN
    This classic Citroën print ad is a masterclass in cheeky yet clever marketing. Instead of the usual bragging, it daringly compares its 2CV to giants like Ferrari, Rolls Royce, and Porsche, but not in the way you'd expect. The ad humorously claims the 2CV is "Faster than a Ferrari" - sure, but only when the Ferrari is going slower! And it cheekily notes having "As many wheels as a Rolls Royce" and "More room than a Porsche", highlighting similarities in the most unexpected areas, rather than direct competition on luxury or power. What's brilliant here is the ad's tongue-in-cheek tone, making you rethink what you value in a car. It wraps up with the modest 2CV's price of only £2,584 and a confident "All you'll ever need in a car", leaving readers with a smile and a different perspective on what makes a car great. It's not just an ad; it's a nudge to consider that sometimes, the underdog offers exactly what you need.
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