This Fiat ad tells people that even with so many small car options in Europe, most Europeans pick Fiat. The image shows a lot of cars, but the only one highlighted is the Fiat, making it stand out. The words "These are the small cars Europeans have to choose from. This is what they choose." are powerful because they show trust and a smart choice. The message is clear: If Europeans, who have many options, choose Fiat, it must be good. This makes people think that buying a Fiat is a smart decision, just like many Europeans have made.