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    Gillette
    gillette.com
    VINTAGE CHARM: THE REVOLUTIONARY GILLETTE DRY LOOK
    Embrace a touch of nostalgia with Gillette's vintage advertisement for 'The Dry Look' hair styling product. With a witty proclamation that "The Wethead is Dead," this retro ad captures the cultural shift of its time, moving away from slick, oiled hairstyles to a more natural, dry look that was becoming the new trend in men's grooming. The visual storytelling of before-and-after imagery effectively highlights the product’s appeal, engaging viewers who appreciate classic styles with a modern twist. Its straightforward copywriting, coupled with a glimpse into past grooming trends, piques the curiosity of those interested in the evolution of men's fashion, making it a standout piece for both historical insight and timeless style advice.
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