boxed
    Gillette
    gillette.com
    VINTAGE CHARM: THE REVOLUTIONARY GILLETTE DRY LOOK
    Embrace a touch of nostalgia with Gillette's vintage advertisement for 'The Dry Look' hair styling product. With a witty proclamation that "The Wethead is Dead," this retro ad captures the cultural shift of its time, moving away from slick, oiled hairstyles to a more natural, dry look that was becoming the new trend in men's grooming. The visual storytelling of before-and-after imagery effectively highlights the product’s appeal, engaging viewers who appreciate classic styles with a modern twist. Its straightforward copywriting, coupled with a glimpse into past grooming trends, piques the curiosity of those interested in the evolution of men's fashion, making it a standout piece for both historical insight and timeless style advice.
    Print
    Image
    Before and After
    Comparison
    Problem Solution
    Vintage
    Ad seen on
    flickr.com
    Where people are looking: