What works in an attention economy? An attention grabbing ad for attention seekers. This received a lot of attention on TikTok with over 5M views, over 350K likes, tens of thousands of saves and shares, and a ton of comments including "It’s not a want it’s a need", a comment with thousands of likes. Why does it work so well? It empowers attention seeking women to keep seeking attention, while comfortable in a bra. The "Free The Nipple" movement has been popular for many years, as well as going braless. This allows for the same look while wearing a bra.