Volkswagen's ad uses the idea of a "drinking problem" to talk about how much fuel cars use. The busy gas station picture shows many cars using a lot of gas. But then, the ad shows a simple picture of their car and tells us it can go 25 miles on just one gallon. The words "A sobering thought from the car that gives you 25 miles to the gallon" make people think and remember the message. This ad connects with people who want to save fuel and care about the environment. The clever use of words and pictures tells a strong story about why Volkswagen is a good choice.