This viral Oatly ad in collaboration with Joseph's Machines (@josephmachines) puts a low-key and creative twist to the Rude Goldberg Machine format that the TikTok-star is known for. The ad rolls out in a low-key, creative fashion, with Oatly’s products popping up so cleverly, you’re halfway through before you even realize it's an ad. The numbers are speaking volumes with over 215 million views, 8 million likes, not to mention the 120K shares, 450K saves, and 60K comments it's racked up on TikTok. People are definitely falling for the creativity and the low-keyness of the ad, with top comments like "just realised I've watched a full blown ad" and "The only ad I’ve ever watched". It’s a nearly two-minute journey that's catching eyes and sparking smiles, showing just how quirky product placement can be.