In this creative marketing hack by Oatly, the video kicks off with a mural posing the question, "Wouldn't this wall be much nicer with a carton of oat milk?" A cleverly painted pallet of boxes is then introduced, seamlessly blending into the mural and visually featuring a new addition to the mural: a bottle of Oatly. Oatly's response to the advertising constraints in Paris is encapsulated in their statement: "We’ve been told that brands are only accepted to do murals in Paris if they are 'artfully' done and without any products or logos on the wall. No problem." This showcases Oatly's exceptional creativity and their ability to navigate challenges, transforming limitations into innovative opportunities.