In this creative marketing hack by Oatly, the video kicks off with a mural posing the statement, "This piece of art is here to tell you we know that ads are not appreciated here!" A cleverly painted car then backs up in front of the mural, seamlessly blending into the mural and visually changing the text of the mural to say "This piece of art is here to tell you we are here!" as well as adding a bottle of Oatly. Oatly's response to the advertising constraints in Paris is encapsulated in their statement: "We’ve been told that brands are only accepted to do murals in Paris if they are 'artfully' done and without any products or logos on the wall. No problem." This showcases Oatly's exceptional creativity and their ability to navigate challenges, transforming limitations into innovative opportunities.