At first glance, you see a bunch of Z's. It's like the universal doodle for sleep or that snoring sound we're all familiar with. But here's the genius part: as you follow those Z's down, one of them starts to straighten out and it eventually becomes an N. Before you know it, you're reading Nescafe. It's a smart way of saying that their coffee is the real wake-up call. This ad is a great reminder of how simple visuals can tell a powerful story. It's not just about selling coffee; it's about understanding those morning moments and making a connection.