IKEA reinvents urban advertising with its Oxford Street billboard, transformed into the iconic blue bag. This standout 3D design captures the bustling London crowd with its life-like appearance, embodying practicality and brand identity. The clever placement ensures high visibility, tapping into the area's heavy foot traffic. It's a smart, engaging visual spectacle that underscores IKEA's innovative and sustainable design ethos, making a memorable statement in the competitive retail landscape. The people have spoken. X user and product designer Charles Patterson sums it up: "The IKEA billboard on Oxford Street goes hard"