This classic Volkswagen Beetle advertisement captures attention through a blend of humor and the contrast between the size of the legendary basketball player, Wilt Chamberlain, and the compact car. It cleverly plays on the idea that not everyone fits into a VW Beetle, with the tagline, "They said it couldn't be done. It couldn't," immediately drawing the viewer's eye and curiosity. By showcasing Chamberlain attempting to fit into the car, the ad humorously addresses the Beetle's small size while subtly highlighting its spacious features, like the headroom and legroom. This honest, self-deprecating approach resonates with viewers by acknowledging the car's limitations and pivoting to its advantages, such as the impressive fuel economy. The ad's lighthearted tone and the incongruity presented makes it memorable and effective, tapping into the audience's love for underdog stories and setting the Beetle apart as a practical, economical, yet charming vehicle choice.