adslibrary-logo

    Ads Library

    BoardsBlogResources
    boxed
    Heinz
    heinz.com
    HEINZ + ABSOLUT = TOMATO VODKA PASTA SAUCE
    This ad, introducing the Heinz Tomato Vodka Pasta Sauce, a collaboration between Heinz and Absolut Vodka, is a stroke of creativity – a Heinz bottle in front of a bunch of pasta, shaping an Absolut bottle. Simple, yet it speaks volumes. It introduces "ABSOLUTELY PASTA—RIDICULOUSLY GOOD," blending the iconic with the innovative in a way that's as catchy as it is delicious. Heinz and Absolut brought us this unexpected yet brilliant launch, almost too perfect in its timing, after Gigi Hadid's pasta alla vodka took the world by storm. Coincidence? Maybe. Genius? Absolutely. This ad isn't just good for its clever visuals or the buzz it created, tapping into the pasta craze at just the right moment. You can see the results yourself by searching for the product on Google, and you'll see "heinz absolut where to buy" as the most popular search suggestion, proving that sometimes, the stars (and sauces) align in the tastiest of ways.
    Image
    Food and Drinks
    Announcement
    Product Placement
    Ad seen on
    absolut.com
    Similar ads: