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    Surreal
    eatsurreal.co.uk
    DON'T TELL TONY
    "Don't tell Tony" is an ad created by cereal brand Surreal, cleverly playing with word association, a nod to one of Kellogg's most famous cereals and mascots, Frosted Flakes and Tony the Tiger. "Tasty cereal without the sugar?" is a stab at Kellogg's Frosted Flakes having loads of sugar, and hints that Surreal's Frosted Cereal doesn't have any sugar.
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