SKIMS has rolled out a sharp new ad for their latest offering, the "SKIMS ULTIMATE NIPPLE BRA". What's clever about this ad isn't just the visuals, but how well they've tapped into what's popular in their niche. The "Free the Nipple" movement is no stranger to most; it champions women embracing their confidence and celebrating their bodies. This SKIMS creation promises the illusion of going braless while ensuring all the comfort of having one on. Its bold features have certainly made waves, with social media lighting up with reactions like "Nah because the whole time I’ve been embarrassed about my nipples always being hard", generating plenty of chatter and engagement across platforms.