This Coinbase ad presents a compelling portrait of a family, focusing on the generational shift in financial challenges. It starts by depicting the older generations for whom the system seemed simpler: go to school, take out loans, get a job, and pay back the loans. As the ad moves to the newer generation, it highlights the increased difficulties they face, such as the burden of loan interest and the need for side hustles just to break even. This contrast effectively shows how the once straightforward path to financial stability has become fraught with obstacles for the younger generation. The ad concludes with a powerful call to action, "it's time to update the system," emphasizing the need for a financial system that works for the current generation, resonating with viewers who are experiencing these modern financial struggles.