This Coinbase ad takes a creative look at how buying houses has evolved over time, showing that it's becoming increasingly difficult. It starts with the traditional process: get a job, save money, take out a mortgage, and buy a house. This cycle repeats, but as the ad progresses, it shows the modern challenges – needing a second job, getting roommates, and even having to rent instead of buy. The ad cleverly illustrates how these once straightforward steps have become more complex and harder to achieve for many people. Ending with the statement "it's time to update the system," the ad powerfully suggests that the current housing market and financial systems need a serious overhaul, resonating with viewers facing these modern housing challenges.