In this memorable piece of vintage advertising, Christopher Reeve, widely known for his role as Superman, trades his cape for a spokesperson's hat in a promotion for JCPenney. With the charisma that captured audiences on the big screen, Reeve presents a compelling case for JCPenney's $10 shirt. He compares it to pricier counterparts, underscoring that JCPenney offers the same premium features found in more expensive shirts, all for the budget-friendly price of just $10. The ad, rich in nostalgia, uses Reeve's superhero credibility to reinforce the idea of getting superior quality at an unbeatable value, a concept that resonated deeply with consumers during that era.