In this classic Apple advertisement, the company presents a tutorial-style guide, "How to buy a personal computer." Designed for an era when personal computers were a novel concept, the ad masterfully educates its readers. It addresses fundamental questions like "Who uses personal computers?" and "What to look for." The ad's instructive tone resonates with its audience, offering value by demystifying the emerging world of personal computing. Key copywriting highlights such as "Once you've unlocked the power of the personal computer, you'll be using your Apple in ways you never dreamed of," not only capture Apple's visionary spirit but also position the brand as a gateway to limitless possibilities.